In 2007, Salvatore Sontoro decided to create his eponymous brand based on his decades of experience in the apparel industry. From the beginning, his work has been based on experimentation, research and customization. This has resulted in items where attention to detail is evident. From the waxed linen used in stitching to the nuances of natural dyes, the imperfections that only the most sincere craftsmanship can give, are aimed at a customer who loves to wear clothes that feel like a second skin.