Despite Keizo Shimizu's love of American clothes, most of the products in NEEDLES collection are manufactured in Japan. Although Shimizu didn’t want to be a designer when he was a student, his growing will to express the vision led him to creative activities. NEEDLES was originally created to support imported items, but now it becomes a key brand that reflects the creative ideas which Shimizu has now. As many people have been attracted its creation, the brand succeeded to establish a firm position in the world of fashion. The product Shimizu makes always keeps a delicate balance between standards and avant-garde, arising stimulating tension.