Founded in 2006 in Kojima, Okayama, the birthplace of Japanese denim, Momotaro Jeans has built a reputation for handcrafted excellence and uncompromising quality. With deep roots in traditional techniques, the brand upholds the artisan spirit of its coastal hometown, crafting jeans that are more than just fashion—they are tools for creating a lifestyle.
For Momotaro, jeans represent a path to self-betterment, embodying the belief that quality tools attract good luck and success. Their dedication to the intricate arts of dyeing, weaving, sewing, and washing ensures every pair of jeans meets the highest standards. The brand offers not only timeless clothing but also durable, reliable pieces that enrich life and embody a genuine, enduring style.
The name “Momotaro” is inspired by the legendary Peach Boy from Japanese folklore, a tale deeply connected to Okayama's history. The story, symbolizing rejuvenation, dreams, and vitality, mirrors the brand's mission: to share the craftsmanship of Okayama's artisans with the world and to create jeans that resonate with young-at-heart adults and true craftsmen of life.
CHF 1,750.00
CHF 1,380.00
