Travis learned early that nothing worth having comes easy. Raised in Zephyr, Texas, he spent his youth playing six-man football, working turkey farms, and welding iron just to buy his school clothes. That same relentless work ethic drives Manready Mercantile today.

After leaving home, Travis earned a degree in advertising, traveled, and lived with a family in Mexico, where he mastered the art of leather tooling. He saw a gap in the market: great products that were marketed only to women. His mission became simple—to twist them, turn them, and make them... well, Manready.

From that first candle poured on a stovetop to the carefully sourced American-made goods now available, Travis's philosophy remains the same: