Clarks Originals – Comfortable Leisure Shoes
Clarks was founded back in 1825 by brothers Cyrus and James Clarks. The company, based in Somerset UK, is the world's leading brand for «everyday footwear».
Nathan Clark, great-grandson of James, discovered the «Desert Boots» during his service in World War II in Burma and India. There, soldiers from South Africa wore Chukka-like boots. The Desert Boots were very popular with the soldiers because they were more comfortable than military boots.
Back in England, however, his idea had a rough start. The decision-makers in the company were convinced that such shoes could not be sold. However, through a series of detours, the boots became popular around the world and have become a style icon, accounting for much of Clarks success.