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Red Wing Shoes

Manifattura Ceccarelli

Birkenstock x Filson

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Ten c – a Blend of Innovation and Durability

Ten c, the innovative outerwear brand, stands out in the fashion landscape for its unique approach to timeless design and advanced textile technology. Rooted in a philosophy of lasting beauty and functionality, Ten c’s vision is to create garments that transcend fast-fashion trends and defy obsolescence. Central to this vision is their hallmark fabric, the Original Japanese Jersey (OJJ), which serves as the foundation for each piece in their collection.



Ten c Forever Parka
Ten c Fishtail Parka

The Original Japanese Jersey is unlike any other fabric used in outerwear. OJJ, developed by Ten c, is a sophisticated polyester-nylon interlock jersey crafted with careful treatments to enhance its durability and aesthetic. Notably, the process includes dyeing the fabric initially, followed by a second dyeing of the garment itself. This double-dyeing technique gives the material a dense, compact structure and creates a unique texture that is both sturdy and adaptable.


Beyond its structure, the OJJ fabric has an intriguing, almost «alive» quality to it. Depending on the environment, this fabric responds and changes in texture. In humid conditions, the material becomes soft, almost pliable, while in dry weather, it becomes stiff and robust. Over time, the material evolves with use, gradually softening and molding to the wearer’s body, embodying a «second-skin» experience.

The brand Ten c draws inspiration from Hans Christian Andersen’s tale The Emperor's New Clothes, a story that encourages looking beyond superficiality to see true value. Ten c believes that their garments are designed to withstand both the physical elements and the passing fads of fashion, creating a piece that stays relevant, season after season.

According to Alessandro Pungetti, one of Ten c’s founders, OJJ is «The Fabric» — a symbol of enduring quality and functional artistry. This fabric not only protects but also forms an intimate relationship with its wearer. It is cut, sewn, and dyed in Italy using Japanese-origin textiles, making each garment a blend of Japanese precision and Italian craftsmanship. In doing so, Ten c ensures that each piece is crafted with an extraordinary level of detail and skill.

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