

We're bringing you an underrated pick this week — our first South Korean brand, based in Seoul. FRITUR takes Bohemian inspiration and fuses it with modern tracks, fleece, and puffer jackets, all finished with western details and design cues. Our favourite being this partly patterned fleece with liner-style arms.
Dressed in style for chilly mornings on the ranch or windy blocks in the city, it brings a playful Western attitude to a practical cold-weather layer. The Puffer Jacket combines the warmth of a padded winter jacket with decorative Western-inspired detailing. The black nylon shell is contrasted by an embroidered upper yoke in a cotton-rich fabric, giving the technical puffer construction a more distinctive, vintage-influenced character.
Curved Western yoke lines, floral embroidery and pointed pocket accents add subtle visual depth, while the snap-button front, elasticated hem and padded construction keep the jacket practical for colder weather. The result is expressive without becoming overly decorative.
Fits true to size
Choose your usual size.
Drawing from extensive experience at the forefront of the fashion industry, FRITUR reinterprets classical archives through a modern lens. Upon robust silhouettes, the brand integrates patchwork, embroidery, and vintage-inspired crochet and lace to realize its unique lyrical craftsmanship. These delicate, handcrafted details invite you to view familiar garments from an entirely new perspective.
Rather than confining craftsmanship to heavy tradition, FRITUR translates it into the contemporary rhythm and effortless everyday wear characteristic of Seoul. Through its vision of "Soft Craft" — where hand-finished details blend naturally into daily life — the brand proposes a relaxed yet sophisticated lifestyle look meant to be enjoyed by everyone, not just craft enthusiasts. Under the consistent theme of "Travel and Rest," an original outfit shaped by Korean subtlety, Eastern sensibility, and a harmonious balance of diverse genres comes together. The world of FRITUR offers fresh, enduring inspiration to your everyday life.





