Many consider denim a mythical fabric. Hardly anyone disputes its status. Denim is one of the few fabrics that become only more beautiful with age. Its symbolism appeals to all – across every class and culture. Denim is also big business, backed by often brilliant marketing through narratives about history, craftsmanship, sex, and desirability. Book of Denim puts a spotlight on the stories behind the stories – while searching the real soul of denim.