Inside you'll discover the origins of the American cowboy and how the first cattlemen shaped the culture of the West, and how painters, photographers, and Hollywood helped build the myth of the cowboy—turning Western style into a global symbol. The evolution of Western clothing is explored through two iconic garments: the Western shirt and the legendary Stetson hat. Features conversations with passionate figures of the Western world, including Cowboy Phil Rupp, Courtenay De Hoff, Sergio Guardi of Barbanera, and vintage collector Bernie McMahon. Includes a deep dive into the heritage of the American West and the lasting influence of Western garments on modern style.

• Softcover
• 170 × 240 mm
• Full color
• Language: English