The brand originally existed in Portland, Indiana in the United States in 1920's – 30's. With the brand relaunch in 2005, the collection was developed from Zip Stevenson's and Atsusuke Tagaya's shared deep interest vintage denim and leather goods. They aimed to redevelop the process of creating jeans with a «flat felled seam» that are constructed with the sewing methods used before the 1920's. The reason they keep using this unconventional sewing method is that they value the original taste from the hand made goods that has been consistent from the time of the original brand establishment.
«Nostalgic but new, modern and universal».